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Jamie, that's my name. I'm a Norfolk meterosexual who likes women outside his own family.

Thursday, 21 July 2011

Hot Fuzz Poster Semiotic Analysis

Hot Fuzz is a popular 2007 British comedy movie starring Simon Pegg and Nick Frost as 2 Police officers who make a giant discovery within the small village of Sandford which is controlled by the local Inspector (Jim Broadbent). The movie is the second in the Blood and Ice Cream Trilogy. The vanilla Cornetto representing the Police force and in Sean of the Dead the Strawberry flavour representing the bloodshed and zombies. Written by Simon Pegg along with Edgar Wright it was distributed by Universal Pictures and recieved wide acclaim.

The colour scheme for the poster is; Blue, Black and White. The black and white are juxtopostion with the white denoting innocene and purity and black being mysterious and death. The use of these colours not only fits in with the colours of the Police uniforms worn but it also forshadows the events of the movie. In the film the Police are supposed to be good, clean and upholding the law but the entire way through there is an air of mystery surrounding the Police force and their lack of co-operation. Blue can often denotes calmness, something that the Police force are supposed to help create in a community. However Hot Fuzz is not calm, and it is the Police force that use a lot of violence.

The font used on the text is all written in capital letters, a way to attract the audience and help promote the movie. With both Pegg and Frost being popular actors in the Uk their names help to promote the movie. The text along the top goes against the colour used. With white being used you expect it top be innocent text but it actually mentions the violence of the movie. Hot Fuzz appears to be written in letters used on Police badges and uniforms, this helps to show the audience is a movie about the Police force. The middle of the O also includes the Sandford Police logo.

The clothes worn by the characters is standard Police uniform but the guns held in Simon Pegg's hands are not usual to be seen for the UK Police force. This is a way of showing hte audience that this movie is going to be different, maybe try and show the UK Police as being something more than many percieve. The bullet vest and sunglasses make Pegg's character seem emotionless, cool, calm and ready for action. He is looking to the ground which is a great way of showing power and eliminating emotion from this image. Both characters look very serious and as this isn't normal it can easily intrigue the audience into wanting to see this film.

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